A Philosophy of Communication of Social Media Influencer Marketing: The Banality of the Social - Hardcover
by Kati E. Sudnick (Author)
This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientious consumer when engaging with influencers online.
Kati E. Sudnick is assistant professor of communication studies at the University of North Carolina Wilmington.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.