Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society - Hardcover
by Arthur Asa Berger (Author)
Now in its sixth edition, this book provides an accessible and entertaining overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising plays in our lives.
Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.