Africa, the Final Frontier for Business: Investing for Profit and Impact in the World's Most Promising Market - Hardcover

by Evaristus Nkongchu (Author)

"Americans need to become educated on the great economic benefits of investing in Africa. But there has to be a high level of ethical practice attached to it. Mr. Nkongchu's book shows the way." -Jerome Ringo, Founder and Chairman of Zoetic Energy; Goodwill Ambassador to the Pan-African Parliament The future of Africa will shape the fate of the world. Investors are flooding into Africa, with companies from China, Russia, India, and elsewhere rushing to establish influence and control. Their success will mean their global dominance, yet most American business owners and investors are not aware of what's at stake, and why now is the time to get involved: - By 2050, a quarter of the world's population will be African. - This young, digitally connected generation is fast becoming the largest economic base on Earth. - The African continent also contains more natural resource wealth and arable land than any other. - Current exploitative practices across Africa have far-reaching negative consequences that impact us all in surprising ways. - The current lack of development means incredible growth potential for investors. American businesses that don't enter the African markets soon will find it increasingly difficult to compete internationally...and they'll lose the chance to lead in this momentous transformation. This book is a call to action for Americans to bring their business expertise and ethics to the African continent. You'll find vital insights and practical strategies for creating win-win partnerships that yield long-term mutual profit and growth. Get a glimpse beyond the scandal headlines and discover the incredible opportunities, the consequences of inaction, and the path to success on this amazing continent.