Amateur: An inexpert, inexperienced, unauthoritative, enamored view of life - Paperback

by Melissa Stroud (Editor), Cocea Mihaela (Illustrator), Dushka Zapata (Author)

Have you ever taken time off reading books because you feel you can't concentrate?Have you ever instead spent that time reading articles and things that are easier for your brain to digest?This book is a collection of essays through which the author shares her perspective of the world.It's meant to be a very easy read; not a book you read systematically from beginning to end but rather a book to read during those times you find reading a book overwhelming.How we choose to look at something is essential to our happiness, and the author, Dushka Zapata, hopes to leave readers with a little of that.

Author Biography

After more than 20 years in the communications industry I noticed a theme. It is very difficult to articulate who you are and what you do. This holds true for both companies and for individuals. For companies, this is an impediment to the development of an identity, a reputation, a brand. It makes it hard for your customers to see how you are different from your competitors. For individuals, in a new world order of personal brands, it makes it hard to develop one that feels real. This is what I do. I help companies and people put into simple terms who they are, what they do, and where to go next. My work comes to life through message development, presentation training, media training and personal brand development. It comes to life through executive coaching, workshops and public speaking. It comes to life through what I write. My first book is called "How to be Ferociously Happy". This is my second book. I live in San Francisco with Boyfriend, who after five years still makes me coffee every morning.