Applied Public Relations: Cases in Stakeholder Management - Paperback
by Kathy Brittain Richardson (Author), Marcie Hinton (Author)
With its practical orientation and scope, Applied Public Relations is the ideal text for public relations case studies or public relations management courses that emphasize stakeholder groups. Using current cases across a variety of industries, locations, and settings, Richardson examines how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices.
Kathy Brittain Richardson is a professor of communication at Berry College, Rome, Georgia, where she has served as provost since 2013.
Marcie Hinton teaches public relations in the journalism/mass communication department at Murray State University.
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