Artvertising: How to market anything through ART - Paperback
by Marcia Lorente (Author)
This book is for marketing aficionados and lovers of the arts.
Anyone who wants to brand themselves, brand a business, brand their home, their car, their dog, their avatar, or simply want to present an aspect of themselves in a more thoughtful way. The premise of the book is simple: ART is the most powerful marketing tool you got. Marcia Lorente Howell is a Spanish-American oil on canvas painter, gallerist, strategist, marketer and advocate of women artists living in New York City. She is the first to coin the term artvertising and propose that the future of brand marketing be purposeful art collabs with diverse, emerging artists. She is the founder of Surfergirl Gallery and Surfergirl Inc.Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.