Boost Your Marketing ROI: A systematic approach to get better results - Paperback

by Miriam Van Heusden (Author)

An effective marketing strategy attracts customers and brings in more revenue - but it is only when you plan, implement, track, measure and report on all marketing activities that you will know what actually works.

Boost Your Marketing ROI is a straightforward guide to a proven five-step methodology that helps you create a personalised, end-to-end marketing system. It gives you the tools and techniques that will enable you to evaluate your efforts, generate reports for review and analysis, and make fact-based decisions that improve the performance of your business.

Learn how to:

• Develop a tailored marketing plan perfectly suited to reach your audience
• Generate ideas to promote your business
• Measure and improve the performance of your campaigns
• Automate and delegate tasks
• Choose and benefit from the right forecasting methods
• Inspire innovation and stand out from the crowd