Brand Damage: It's Personal! - Hardcover

by Larry G. Linne (Author), Patrick Sitkins (Author)

Personal branding is going to be one of North American businesses' most critical strategic initiatives in the next 3-5 years. Information is more accessible on individuals than ever before. Social media is making details about people more accessible and creating a ton of data to help people form opinions about individuals. "Brand Damage - It's Personal!" deals with the ever-growing importance of personal branding. This book is a practical guide for everyone from teenagers to seasoned professionals. It provides information on how to create and proactively manage your brand, items that can damage a brand, and entertaining stories and illustrations.

Author Biography

Larry Linne is the best-selling author of the book Make the Noise Go Away. Currently CEO/president of Sitkins International and Intellectual Innovations, he owns two companies that are successful globally. Larry's first book was a Clarion 5 Star top-performing book. He has spent more than a dozen years helping companies and individuals create and improve their brand, and is considered an international thought leader in business strategy and growth. Patrick Sitkins is a partner and managing director at SiliconCloud, which is a leading global digital marketing firm. He is considered a branding leader and digital marketing and social media expert.