Brand Is Destiny: The Ultimate Bottom Line - Paperback

$30.18

Brand Is Destiny: The Ultimate Bottom Line - Paperback

Name: Brand Is Destiny: The Ultimate Bottom Line - Paperback
Brand: Books by splitShops
SKU: 9780974501741
Price: 30.18 USD
Availability: InStock

$30.18

by Marc H. Rudov (Author)

Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company's purpose and direction -- and is, therefore, its destiny and ultimate bottom line.

CEOs and entrepreneurs will learn why:

Sears went from leader to loser
IBM's revenues shrank 19 quarters in a row
Apple's new spaceship HQ will kill its brand
Unions impede the success of value-based healthcare
Political correctness is a brand-killer
Beauty is not in the eye of the beholder
Trump almost lost the election
Super Bowl advertising is a total waste of money
Millennials are bad for business.

Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.

Number of Pages: 198

Dimensions: 0.42 x 9 x 6 IN

Publication Date: February 07, 2017

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