Brand the Author (Not the Book): A Workbook for Writing & Launching Your Own Author Brand Plan - Paperback

by Karen A. Chase (Author)

★ If you want to write books and publish long-term, you need a written author brand to get your books in front of the right readers. This is the only author branding workbook that uses proven steps to guide you through building your written author brand.

This easy-to-follow (and often fun) step-by-step workbook-developed by an author and branding professional-will help you structure your own written author brand plan.

• Structure realistic hours for writing versus marketing
• Craft your particular author message
• Outline how to connect with your targeted readers better
• Select your author platform tools (digital, social media, and more)
• Prioritize a plan to build your author platform tools
• Establish standards for your author logo, graphics, and materials
• Create a brand that is unique, consistent, and authentic

Whether you're about to launch a debut novel, or you have a dozen published books, this workbook will help you stand strong and say, I Am the Boss of My Author Business! ♥

• Why branding the author (not the book) will help sell more books
• Who handles marketing for authors in order to grow your career
• Why becoming an Author Entrepreneur will help you feel empowered
• Publishing-related marketing and branding terms to make marketing easier
• How and where authors make money... so you can earn more and do less