Business Analytics with Python: Essential Skills for Business Students - Paperback
by Bowei Chen (Author), Gerhard Kling (Author)
Data-driven decision-making is a fundamental component of business success. Use this textbook to help you learn and understand the core knowledge and techniques needed for analysing business data with Python programming.
Business Analytics with Python is ideal for students taking upper level undergraduate and postgraduate modules on analytics as part of their business, management or finance degrees. It assumes no prior knowledge or experience in computer science, instead presenting the technical aspects of the subject in an accessible, introductory way for students. This book takes a holistic approach to business analytics, covering not only Python as well as mathematical and statistical concepts, essential machine learning methods and their applications.
Bowei Chen is an Associate Professor in Marketing Analytics and Data Science at the Adam Smith Business School, University of Glasgow, UK. He is the Programme Director of the MSc in Business Analytics.
Gerhard Kling is Professor in Finance at the University of Aberdeen, UK. He has worked in higher education (SOAS, University of Southampton, UWE, Utrecht University) and consulting (McKinsey).Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
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