Business to Business Electronic Commerce: Challenges and Solutions - Hardcover

Business to Business Electronic Commerce: Challenges and Solutions - Hardcover

$172.27
$172.27
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Business to Business Electronic Commerce: Challenges and Solutions - Hardcover
  • Business to Business Electronic Commerce: Challenges and Solutions - Hardcover
Business to Business Electronic Commerce: Challenges and Solutions - Hardcover

Business to Business Electronic Commerce: Challenges and Solutions - Hardcover

$172.27
$172.27

by Merrill Warkentin (Author)

In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel - selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began - called business-to-business electronic commerce. This work provides a source of knowledge related to this emerging area of business.

Number of Pages: 308
Dimensions: 0.89 x 9.94 x 7.44 IN
Illustrated: Yes
Publication Date: September 27, 2011

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