Comprehensive Fundraising Campaigns: New Directions for Colleges and Universities - Paperback
by Michael J. Worth (Author)
This book provides a review of comprehensive campaigns in higher education and their role in institutional strategy and growth.
Michael J. Worth is Professor of Nonprofit Management and former Vice President for Development and Alumni Affairs at the George Washington University. While vice president, he planned and directed two comprehensive campaigns. He was previously Director of Development at the University of Maryland. He has written other books, including Leading the Campaign (2017) and, with co-editor Matthew T. Lambert, Advancing Higher Education: New Strategies for Fundraising, Philanthropy, and Engagement (2019).
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