{"product_id":"consumer-behaviour-paperback","title":"Consumer Behaviour - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eZubin Sethna\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eInformal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.\u003cbr\u003e \u003cbr\u003e The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world's most popular brands and also B2B companies.\u003cbr\u003e \u003cbr\u003e This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours.\u003cbr\u003e \u003cbr\u003e This textbook is essential reading for all students studying Consumer Behaviour.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003e\u003cstrong\u003eZubin Sethna\u003c\/strong\u003e \u003c\/strong\u003eis a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent's University London.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDr Zubin Sethna\u003c\/strong\u003e is currently Principal Lecturer (Associate Professor) in Entrepreneurial Marketing at Regent's University London. He has successfully launched five businesses and as Managing Consultant at Baresman Consulting, he has integrated marketing\/consumer behavioural strategy with management consultancy and training for numerous organisations both in the UK and internationally, and across a variety of industry sectors. He is Editor-in-Chief of the internationally respected Journal of Research in Marketing and Entrepreneurship (JRME) and is also a reviewer for a variety of leading marketing and business journals, including the European Journal of Marketing, Journal of Marketing Management, and Journal of Strategic Marketing. \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 616\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.24 x 9.69 x 7.44 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 23, 2023\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":53044840825056,"sku":"9781529754056","price":221.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/5909\/4496\/files\/TfP8asxXeh9781529754056.webp?v=1781479536","url":"https:\/\/improvedinc.myshopify.com\/products\/consumer-behaviour-paperback","provider":"Improved Improper Input Inc.","version":"1.0","type":"link"}