Cultivating Copyright: How Creators and Creative Industries Can Harness Intellectual Property to Survive the Digital Age - Paperback
by Bhamati Viswanathan (Author)
Creators and creative industries are struggling to navigate the digital age. Intellectual property rights, including copyrights, trademarks, and patents, offer invaluable tools to help creative industries remain viable and sustainable. But to be fully effective, they must be considered as part of a greater ecosystem. Cultivating Copyright offers a framework for tailoring flexible strategies and adaptive solutions suited to diverse creative industries. Tailored solutions entail change on four fronts: business models and strategies, legal policies and practices, technological measures, and cultural and normative features. Creating strong creative industries through tailored solutions serves critical functions: promoting richly varied artistic endeavors and supporting democratic flourishing.
Bhamati Viswanathan is a legal scholar. She was awarded a Doctorate of Juridical Science (S.J.D.) and a Masters in Law (LL.M.) by the University of Pennsylvania Law School. She holds a Juris Doctor (J.D.) degree from the University of Michigan Law School and a Bachelor of Arts (B.A.) degree, cum laude, from Williams College. She is a member of the New York State Bar and the Copyright Society of the USA. She resides in Boston.
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