Customer-Centered Growth: Five Proven Strategies for Building Competitive Advantage - Paperback
by Richard C. Whiteley (Author), Diane Hessan (Author)
In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how today's successful companies are achieving explosive growth. Drawing on dozens of case studies of every kind of enterprise, Whiteley and Hessan define five proven strategies that you can use to grow--even under the most adverse business conditions.
Richard Whiteley, author of The Customer-Driven Company (selected by Fortune as one of the best books of the year), is Vice Chairman and cofounder of The Forum Corporation.
Diane Hessan is executive vice president at Forum. Each author holds an M.B.A. from Harvard Business School.Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.