D.G. Yuengling & Son, Inc. - Hardcover

by Robert A. Musson (Author), Dick Yuengling (Foreword by)

Known as "America's Oldest Brewery," D. G. Yuengling & Son, Inc., of Pottsville has been in continuous operation since 1829. Since its start, Yuengling has been prudently managed by the Yuengling family. Overcoming the 14 dry years of Prohibition, Yuengling persevered due in part to the ingenuity and creativity of its owners and loyalty of its consumers. Unlike many of the regional brewers who were forced to close their doors over time, Yuengling found a niche for itself beginning in the late 1980s. With the introduction of Yuengling Lager and Black & Tan, the brand became a sensation in and around Philadelphia. Popularity of the beverages led to Yuengling being distributed in 14 states, making it the largest American-owned brewery. Through more than 220 historic images, D.G. Yuengling & Son, Inc., tells the story of this legendary American company.