Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech - Paperback

by Tim Peter (Author)

You're working harder than ever. So why are Google, Amazon, and Facebook getting richer-while you fight for every customer? This is a problem that Tim Peter has thought about and worked with clients to help solve for years. Tim's new book Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech shows you how you can escape Big Tech's web and win that fight. If you feel like you're spending more, getting less, and losing control of your customer relationships, you're not wrong. Big Tech are gatekeepers. And, as Tim likes to say, "gatekeepers gonna gate." They have built their system to charge you a toll for every customer that comes your way.

• A playbook for winning customers without giving away your profits. Learn how you can drive direct growth-and stop paying endless tolls to big tech.
• Real-world strategies and tactics that work whether you're a $5 million or $500 million business.
• Smarter marketing approaches, aligned with how customers actually buy. Build more loyalty. Drive more revenue. And cut your reliance on gatekeepers instead.
• Tools to cut customer acquisition costs without cutting corners. This isn't about "digital transformation." It's about business transformation.
• Key insights into how Big Tech has gamed the system to put gates between you and your customers. More importantly, you'll learn how you can beat Big Tech at their own game.
• The confidence to future-proof your business. Whether it's AI, mobile, whatever's next, you'll have a framework that adapts to a dynamic, rapidly-shifting customer marketplace.