Dragonfly Effect Workbook: The Power of Stories - Paperback

by Barbara McCarthy (Author), Jennifer Aaker (Author), Andrew Smith (Author)

A companion to the award winning Dragonfly Effect, the Dragonfly Effect Workbook, reveals how everyday people achieve unprecedented results through harnessing the incredible power of social media. This workbook will help you further explore and understand how to tap into social media using psychological insights to achieve a single, concrete goal. Here you'll explore thought-provoking exercises to achieve both social good and customer loyalty by leveraging the power of design thinking with practical strategies. The Dragonfly Effect workbook proves that you don't need money or power to inspire seismic change.

Author Biography

Andy Smith is an experienced tech marketer, Andy Smith is a Principal of Vonavona Ventures where he advises and bootstraps technical and social ventures with guidance in marketing, customer strategy and operations. Over the past 20 years, he has served as an executive in the high tech industry leading teams at Dolby Labs, BIGWORDS, LiquidWit, Intel, Analysis Group, Polaroid, Integral Inc. and PriceWaterhouseCoopers. As a guest lecturer at Stanford's Graduate School of Business, Andy speaks on social technology, engineering virality, and brand building, with a focus on applying technology to address real problems. He is a contributor to GOOD Magazine, where he writes on businesses that embrace and integrate a social mission. Barbara McCarthy, a Technical Analyst at Stanford University's Graduate School of Business, Barbara works with faculty and staff to help integrate webware and social media into the classroom experience. She is now expanding that mandate to apply the methods of social innovation to entrepreneurship and social good. Jennifer Aaker is a social psychologist and marketer, Jennifer is the General Atlantic Professor of Marketing at Stanford University's Graduate School of Business where she is a sought-after teacher in the Executive Education program as well as MBA courses including Building Innovative Brands, How to Tell a Story, The Power of Social Technology, and Designing for Happiness. Her research spans time, money and happiness. She is widely published in the leading scholarly journals in psychology and marketing, and her work has been featured in a variety of media including The Economist, The New York Times, Wall Street Journal, Washington Post, BusinessWeek, Forbes, CBS MoneyWatch, NPR, Science, Inc, and Cosmopolitan.