Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations - Hardcover
by Derek Moscato (Author)
Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations equips readers with the concepts, contexts, and practical tools to become effective environmental communicators across nonprofit, corporate, and government sectors. Derek Moscato reveals that key to winning hearts and minds in the environmental arena is the development and deployment of carefully crafted messages and a recognition of the diverse range of stakeholders.
Drawing on the history of the environmental movement, as well as case studies and organizational profiles, this textbook helps students make the most of media relations, stakeholder engagement, persuasion, and visual media techniques to further environmental advocacy goals. Discussions cover green op-ed and feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen. Within the chapters, students will find:Derek Moscato is associate professor in journalism and public relations at Western Washington University. He is a research fellow with the Border Policy Research Institute and the Page Center for Integrity in Public Communication. Moscato's research exists at the confluence of global media, ecology, and persuasion. He teaches classes in journalism, writing, public relations, and public diplomacy. These include environmental public relations, public diplomacy and nation branding, feature writing, Arctic media and diplomacy, and the Salish Sea Community Seminar.
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