Google Analytics 4: The Practical Guide - Paperback
by Markus Vollmert (Author)
Frustrated by the complexities of Google Analytics 4? Let us show you the way! Whether this is your first foray into GA4 or you need a detailed guide to supplement your existing training, you'll get step-by-step instructions for your essential tasks. Learn to set up GA4, from creating an account to using custom definitions and defining conversions. See how to evaluate website users, manage campaigns, capture and evaluate online shopping information, and work with app data. With details on customizing reports, using BigQuery, troubleshooting errors, and administration, this really is your one-stop shop for GA4!
Highlights include:
1) Setup
2) Events
3) Tags
4) Website evaluation
5) Ad campaigns
6) E-commerce tracking
7) App data
8) Custom reports
9) BigQuery
10) Troubleshooting
11) Administration
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.