How to Effectively Market and Manage a Law Firm - Paperback

by Romeo Richards (Author)

There is a difference between the profession of law and the business of law. The profession of law is the deliverables: defending a client in court; preparing legal briefs or seeing to contracts on behalf of clients. The business of law encompasses the deliverables as well as finance and marketing. Success in the profession of law will make you a good employee. But to succeed as the owner or a partner in a law firm requires a sound understanding of the business of law. This book teaches you how to succeed in the business of law. The core theme is how to attract and retain clients. Without clients, you do not have a business. But client attraction is a skill most lawyers lack. At the end of this book, you will no longer view client attraction as a chore to avoid. More importantly you will learn how to retain the clients you attract to your firm. Furthermore, you will learn a critical skill most lawyers lack - How to grow your firm. The large majority of law firms remain small for years because their owners and partners do not know how to grow their firm. This book will show you how to effectively manage your firm; attract new clients and grow exponentially.

Author Biography

I am the founder of The Business Education Center, an entrepreneur and business training firm that provides business growth information to professional entrepreneurs such as medical doctors, lawyers, accountants, consultants, coaches, retail executives, dentists, corporate trainers and private security entrepreneurs. The Business Education Center, is the business intelligence hub for professional businesses such as businesses consulting firms, business development firms, dental practice, private medical practices, law firms, accounting firms, businesses coaching firms, corporate training firms, private security firms and retail organisations. The Business Education Center aims to offer access to valuable business development information to entrepreneur professionals: medical doctors, lawyers, accountants, consultants, business coaches, dentist, retail executive, private security firm owners and corporate trainers through the creation of information products such as books, eBooks, audio books, DVDs, home study courses, workshops and seminars. I conceived The Business Education Center after undergoing a traumatic business failure and recovering through the help of valuable business development information.