Joyful Copy: How to Show Up in the Marketplace Ethically and Authentically - Paperback

by Joy Capps (Author)

Joyful Copy provides entrepreneurs, small business owners, and marketers insights and frameworks to write copy that builds connections with customers without twisting reality.

Written for those already working and living life as Christ-following entrepreneurs, Joyful Copy will benefit anyoneno matter what they believe or do for a living.

Readers will discover new-to-you insights or old ideas from a different perspective that has the potential to positively impact the lives and businesses of those who apply them.

Using the Ultimate How-To Manual with Holy Spirit as a guide, readers will come to understand the need for taking a stand and showing up in today's marketplace ethically and authentically.

• Bye-bye, hype and manipulation.
• Farewell, worldly ideals and goals.
• Adios, personal gain and self-focus.
• Sayonara, bait and switch tactics.
• Arrivederci to doing anything not aligned with the Bible.

This book unpacks what works and doesn't work for writing words to reach your audience without hype and manipulation.