Lead the Category!: The Secrets of Franchising and Business Success - Paperback
by Stan Berenbaum (Author)
What are the secrets of franchising and business success? And how do you become a category leader? This book contains winning strategies, practical thoughts and easy to implement techniques on becoming the leader in your category.
Valuable information about...
● The problem with your mission statement
● Why transparency is not your goal
● What "jail breaks" have to do with your franchise relationship
● The three rules of employment
● The sure-fire rapid advancement strategy
● Why you should be concerned if you are taking care of your numbers
● The characteristics of great category leaders
● The best definition of franchising
● Why you should forget trust, sort of
● Why (+1) + (-1) does not equal 0
● What empty airline seats have to do with your business
● What to do if your franchisees have formed an independent franchise association
● The franchise convention success formula
Learn the secrets of franchising and business success and Lead the Category!
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.