Lean Marketing - Paperback

by Ade Asefeso McIps Mba (Author)

The words "lean marketing" have been one of the buzzwords of business for a few years now, but beneath the buzzword lays a strong, successful and above all common sense strategy. The lean marketing process is actually nothing new. The business tactics it employs are all well-known and widely used. Despite this, most businesses do not follow them in any particular order or manner. What makes lean marketing special is that it organizes its techniques into a coherent, easy to follow strategy. These steps can be followed step by step to not only launch a successful business, but stop you from launching an unsuccessful business.

Author Biography

About The Author: Ade Asefeso MCIPS MBA Ade has packed a lot into his career over the years with a long spell working at senior level within various manufacturing companies in the UK. He can be described as international diplomat due to his work across the globe. Ade spent a lot of his time representing various companies either at supply chain level, operational level, sales and marketing level, and senior executive level across Asia, North America, Africa, Eastern and Western Europe. Ade is currently the CEO of AA Global Sourcing Ltd. A company that helps local businesses outsource so that they can enjoy the benefits that used to be enjoyed by big corporations for years. All this still doesn't make mention of Ade's increasingly successful career as an author, of numerous books on Finance, Business Ideas, Personal Development, Self help, CEO Guide to Doing Business, Outsourcing, Lean IT, Lean Manufacturing, Agile and Lean Office, Lean Office, Six Sigma, Six Sigma Healthcare, Six Sigma marketing, Six Sigma Service, Lean Startup, Lean Procurement, Lean Implementation, 5S for Supervisors, 5S Home, Lean Handbook, Lean marketing, Lean Sales and marketing, Lean Accounting, Lean Management, Lean Healthcare, 5S for Healthcare, Green Manufacturing, Supply Chain Management, Real estate, Balanced Scorecard Non Executive Director, CEO Tools and Online Marketing. In his spare time, although it's amazing to think that he might have some, Ade does keep fit.