{"product_id":"likeable-business-why-todays-consumers-demand-more-and-how-leaders-can-deliver-paperback","title":"Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDave Kerpen\u003c\/b\u003e (Author), \u003cb\u003eTheresa Braun\u003c\/b\u003e (Author), \u003cb\u003eValerie Pritchard\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDave Kerpen's follow-up to his bestselling \u003ci\u003eLikeable Social Media\u003c\/i\u003e gives business owners and marketers time-tested strategies for growing revenue\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eLikeable Business\u003c\/i\u003e lays out the eleven strategies companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity--which customers find more likeable than traditional marketing campaigns.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDave Kerpen \u003c\/b\u003e is cofounder and CEO of the marketing firm Likeable Media, included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. He is the author of the \u003ci\u003eNew York Times\u003c\/i\u003e bestselling book \u003ci\u003eLikeable Social Media\u003c\/i\u003e and is a frequent keynote speaker.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDave Kerpen\u003c\/b\u003e is the CEO of Likeable Media, a social media and word of mouth marketing firm and author of the \u003ci\u003eNew York Times\u003c\/i\u003e bestselling book \u003ci\u003eLikeable Social Media\u003c\/i\u003e. Dave is one of the leading experts on social media and Facebook marketing. Likeable was named one of the best places to work in New York City by \u003ci\u003eCrain's\u003c\/i\u003e in 2012\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 8.9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 30, 2012\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":53057907654880,"sku":"9780071800471","price":33.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/5909\/4496\/files\/KE5zVjGzMa9780071800471.webp?v=1781386297","url":"https:\/\/improvedinc.myshopify.com\/products\/likeable-business-why-todays-consumers-demand-more-and-how-leaders-can-deliver-paperback","provider":"Improved Improper Input Inc.","version":"1.0","type":"link"}