Machiavelli, Marketing and Management: Revisited - Paperback
by Phil Harris (Author), Andrew Lock (Author), Patricia Rees (Author)
This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought and highlights their particular relevance to the manager and policymaker today.
Phil Harris is Professor Emeritus of Marketing and Public Affairs, University of Chester.
Andrew Lock is Emeritus Professor, University of Leeds.
Patricia Rees is Professor Emerita, Manchester Metropolitan University.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.