Making Sense of Iranian Society, Culture, and Business - Paperback
by K. H. Yeganeh (Author)
Iran represents a large and emerging economy with a strategic location extending from the Persian Gulf to Central Asia, a huge consumer market, tremendous natural resources, and numerous petrochemical and manufacturing industries, which require heavy investment and development. Understanding the Iranian business environment requires a holistic approach because in Iran society, culture, religion, economy, politics, and family are intimately intertwined. Therefore, this book adopts a broad scope and relies on a wide range of academic and professional resources to bring insights into the Iranian context. The author bridges theory and practice by offering a reasonable blend of academic perspective and practical expertise. He offers an analytical, readable, comprehensive, and impartial account. This book is a valuable reference for business managers, investors, analysts, policy makers, scholars, students, expatriates, travelers, and all those who are concerned with the Iranian affairs.
Dr. K.H. Yeganeh is a professor of international management at Winona State University in Minnesota. He is a multidisciplinary scholar who earned his MBA, MSc, and PhD from Université Laval in Quebec, Canada. His research focuses on global business and cross-cultural management. His scholarly research has appeared in various journals such as Journal of International Management, Competiveness Review, International Journal of Human Resource Management, Journal of East-West Business, and Cross-Cultural Management.
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