Making sense of social media ROI: A short guide focused on sales, marketing and strategy - Paperback

by F. Marco-Serrano (Author)

Social media ROI is the most discussed topic around social media professionals nowadays. Regretfully, there is a lot of misunderstanding about the concept. For that reason, I decided to let you know the basics of social media ROI, departing from the strategy of any organisation willing to develop a social media presence, how it links to marketing and communication and the financial outcomes. So, if you are into social media and are interested in knowing what is social media ROI, how it fits into the strategy and objectives of your company, and want to understand how it should be calculated, then this is your starting point. Please note, this is not a how-to guide containing a list of metrics. Instead, this may be seen as your first stepping stone for understanding the financial return of social media.

Author Biography

Francisco Marco-Serrano (1977- ) was born in Vila-real, Spain. For more than fifteen years he has been working as an economist in different roles (business controller, general manager, managing director, consultant, lecturer and researcher) and countries (Brazil, Spain, United Kingdom). Nowadays, he lives in London (UK), where he lectures economics at an independent college while enjoying socio-economic research and writing about social media ROI for Socialancer.com.