Management Decision-Making, Big Data and Analytics - Paperback
by Simone Gressel (Editor)
Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.
The book successfully combines theory with practical application, featuring case studies, examples and a 'critical incidents' feature that make these topics engaging and relevant for students of business and management.
The book features chapters on cutting-edge topics, including:
- Big data
- Analytics
- Managing emerging technologies and decision-making
- Managing the ethics, security, privacy and legal aspects of data-driven decision-making
The book is accompanied by an Instructor's Manual, PowerPoint slides and access to journal articles.
Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
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