Manufacturing Operations Strategy: Texts and Cases - Paperback
by Alex Hill (Author)
In many industrial companies, strategic developments are predominantly based on corporate marketing decisions with manufacturing being forced to react to these at the back end of process. In Manufacturing Operations Strategy, Hill demonstrates how decisions over manufacturing should form part of the strategic direction of the company as a whole. Written by the leading international figure in the field of manufacturing strategy and thoroughly updated with new case studies and material on the latest thinking in the field, this text provides a wide-ranging, comprehensive study invaluable to students and practitioners alike.
In many industrial companies, strategic developments are predominantly based on corporate marketing decisions with manufacturing being forced to react to these at the back end of process. In Manufacturing Operations Strategy, Hill demonstrates how decisions over manufacturing should form part of the strategic direction of the company as a whole. Written by the leading international figure in the field of manufacturing strategy and thoroughly updated with new case studies and material on the latest thinking in the field, this text provides a wide-ranging, comprehensive study invaluable to students and practitioners alike.
TERRY HILL is Professor of Operations Management at Templeton College, Oxford, UK and is a leading, international figure in the field of operations management. Before moving into higher education he spent several years in operations management and continues to have a successful consultancy practice. He has held previous appointments at Bath and Warwick Universities.
ALEX HILL is Principal Lecturer in the School of Business Strategy and Operations and a member of the Operations Research Group (ORG) at Kingston University, Kingston-upon-Thames, UK.Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
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