Marketing Battleground: How to Deploy Under-the-Radar Strategies to Explode Your Profits - Paperback
by Kenny Atcheson (Author)
Avoid anti-marketing countermeasures that threaten to stifle your profits.
Dispatch a squadron of powerful solutions that fly under-the-radar of your competition.
It's as if the author broke into the business secrets vault of the Pentagon, the CIA, and the Department of Defense, and then chose to share the secrets of gaining explosive, long-standing profits.
From Stealth Marketing to CIA - Reconnaissance to Becoming a Superpower - you will be surprised at the simple to follow, critical strategies and principles divulged within these pages.
Who this book is for - Savvy, open-minded people who want to improve upon foundational principles and discover new ideas that can be launched immediately.
Who this book is not for - Anyone that is looking for the next, shiny new object, highly technical advice, time-wasters, or ego-boosting-advertising waste.
**A quick note from the author**
Many books that I've read, workshops I have attended, and businesses that I've researched, are doing and saying the same things - plus or minus 10 percent. A slew of entrepreneurs who I have met are frustrated and willing to do something different - if they just knew what to do. My experience during consulting days, along with what I have read in hundreds of marketing and business books, is what prompted me to write this book.
I want to offer something different.
The phrase, "under-the-radar" is used in the title because much of what you will read in this book - if you implement these ideas - will fly under-the-radar of your competition. If you have competitors who are outperforming your business and you can't figure out why, it could be because they are deploying their own under-the-radar strategies.
Enjoy the Battle,
Kenny Atcheson
Kenny Atcheson is a business consultant, author of Marketing Battleground, author of four ongoing business newsletters, and President of Creative Profit Pros. He writes articles for twenty-six business associations and nationally distributed industry magazines. Kenny is a convention keynote speaker and workshop trainer, and his company offers several marketing and advertising programs, employee training programs, and Private Consulting. A website specifically for readers of this book can be found at MarketingBattleground.com
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