Master the Essentials: A How-to Guide for Capital Equipment Product Managers - Paperback

Master the Essentials: A How-to Guide for Capital Equipment Product Managers - Paperback

$37.78
$37.78
Skip to product information
Master the Essentials: A How-to Guide for Capital Equipment Product Managers - Paperback
  • Master the Essentials: A How-to Guide for Capital Equipment Product Managers - Paperback
Master the Essentials: A How-to Guide for Capital Equipment Product Managers - Paperback

Master the Essentials: A How-to Guide for Capital Equipment Product Managers - Paperback

$37.78
$37.78

by Michael Chase (Author)

Are you looking for a book that shows you how to implement the most critical product management concepts, strategies, and methods? Are you looking for one written specifically for capital equipment product managers?

You can stop looking because you found it! Master the Essentials shows you how to execute a capital equipment product manager's most important work.

With this book, you will learn how to:
  • Fulfill the product management role.
  • Get off the sales-support treadmill.
  • Manage product line performance.
  • Execute the product lifecycle.
  • Implement a value-based strategy.
  • Conduct market intelligence.
  • Develop product strategy.
  • Create market requirements documents.
  • Maximize your aftermarket business.
  • Build your sales kit.
  • Train your sales force.
  • Localize selling capability.
  • Launch new products.

It is all here, plus much more. This straightforward guide will help you produce winning products and excel as a capital equipment product manager.
Number of Pages: 248
Dimensions: 0.56 x 9 x 6 IN
Publication Date: September 05, 2023

Intentional design

We make things that work better and last longer. Our products solve real problems with clean design.

Quality first

We obsess over the details and strive to deliver the best products at the best prices, every time.

Customer care

We're always on your side: keeping our loyal customers happy is our top priority and number one goal.

Feature 1

Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.

Feature 2

Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.

At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.