Music and Media Business Enterprise: iBus(R) - a new business venture for Apple Inc. - Paperback

by Verena Stickler (Author)

Research Paper (undergraduate) from the year 2009 in the subject Business economics - Company formation, Business Plans, grade: 1, London Metropolitan University, language: English, abstract: iBus(R) will offer an exciting new service for music enthusiasts by combining the special features of an Apple store with those of an internet caf . iBus(R) is a mobile entertainment hub that will tour all of the UK's finest festivals and gigs. iBus(R) will be a magnet for the iPod generation of today, enabling customers to either download exclusive iBus(R) iTunes, surf the net or purchase first-class Apple merchandise. iBus(R) is the answer to the abiding demand of new and creative music ventures. By collaborating with innovative brand leader Apple, iBus(R) is able to create an exclusive forum for communication and entertainment through the medium of public internet access. In today's increasingly mobile society, fast and easy internet access has quickly become a necessity of life. However at most festivals, internet access is still a rarity, which would make iBus(R) the sole provider of this service. This fact, in addition to the significant demand of iPods and iTunes, presents iBus(R) with a chance to seize this window of opportunity and enter into a profitable niche.