Music Rights Without Fights (US Edition): The Smart Marketer's Guide To Buying Music For Brand Campaigns - Paperback

$40.30

Music Rights Without Fights (US Edition): The Smart Marketer's Guide To Buying Music For Brand Campaigns - Paperback

Name: Music Rights Without Fights (US Edition): The Smart Marketer's Guide To Buying Music For Brand Campaigns - Paperback
Brand: Books by splitShops
SKU: 9781781334553
Price: 40.30 USD
Availability: InStock

$40.30

by Richard Kirstein (Author)

Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to:

Understand how music rights work
Learn about key cost drivers and how to control them
Identify risk and how to reduce it
Improve their bargaining position
Secure smarter deals and sustainable relationships

Number of Pages: 272

Dimensions: 0.57 x 7.99 x 7.99 IN

Publication Date: March 04, 2020

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