{"product_id":"no-b-s-grassroots-marketing-the-ultimate-no-holds-barred-take-no-prisoner-guide-to-growing-sales-and-profits-of-local-small-businesses-paperback","title":"No B.S. Grassroots Marketing: The Ultimate No Holds Barred Take No Prisoner Guide to Growing Sales and Profits of Local Small Businesses - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDan S. Kennedy\u003c\/b\u003e (Author), \u003cb\u003eJeff Slutsky\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eMillionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower you to take on big box companies and distant discounters using your best asset--your ability to bond directly with your consumers. Armed to go \"grassroots,\"; you're given winning strategies to take your marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003cbr\u003eBe a Small Business with BIG IMPACT \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eCalled the \"professor of harsh reality,\" Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you: \u003cp\u003e\u003c\/p\u003eYou Are in a Fight for Your Life. \u003cp\u003e\u003c\/p\u003eAs a local small business you're vulnerable to distant online discounters, big box retailers, and other competition, you've got to do more than merely get customers--you have to keep them FOR LIFE. And, you have to win them over where your competition can't--at the street level. \u003cp\u003e\u003c\/p\u003eKennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. \u003cp\u003e\u003c\/p\u003eCovers: \u003cbr\u003e-9 inconvenient truths of grassroots marketing\u003cbr\u003e-Zero-Based Marketing--the solution when you figure out traditional and \"non-traditional\" marketing is failing you\u003cbr\u003e-How to use the media as an extension of personality and of relationship--NOT a substitute for it\u003cbr\u003e-Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics)\u003cbr\u003e-On-site promotions--increase revenue without spending money, time or leaving your operation\u003cbr\u003e-How to use--and how to waste dollars on--the Internet and other technology\u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eDan S. Kennedy\u003c\/b\u003e is the provocative, truth-telling author of the popular \u003ci\u003eNo B.S.\u003c\/i\u003e book series, a serial, successful, multi- millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size. He influences over 1-million independent business owners annually through his newsletters, tele-coaching programs, local chapters and Kennedy Study Group meetings in over 100 cities, and has a network of consultants in nearly 150 different business and industry categories and professions. Dan lives in Northfield, OH.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 9 x 5.9 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 01, 2012\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":52908652888288,"sku":"9781599184395","price":24.63,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/5909\/4496\/files\/4bhT5kKj9u9781599184395.webp?v=1781628612","url":"https:\/\/improvedinc.myshopify.com\/products\/no-b-s-grassroots-marketing-the-ultimate-no-holds-barred-take-no-prisoner-guide-to-growing-sales-and-profits-of-local-small-businesses-paperback","provider":"Improved Improper Input Inc.","version":"1.0","type":"link"}