{"product_id":"no-b-s-marketing-to-the-affluent-no-holds-barred-take-no-prisoners-guide-to-getting-really-rich-paperback","title":"No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDan S. Kennedy\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE SCARY TRUTH: \u003c\/b\u003e The middle-class consumer population-and their buying power--is massively shrinking. Customers are buying less and in fewer categories. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eTHE SILVER LINING: \u003c\/b\u003e It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.\u003cbr\u003e\u003cp\u003e\u003cbr\u003eIn this new edition of \u003ci\u003eNo B.S. Marketing to the Affluent\u003c\/i\u003e, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to: \u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUse 10 surprising emotional buy triggers the affluent find irresistible\u003c\/li\u003e\n\u003cli\u003eStop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable\u003c\/li\u003e\n\u003cli\u003eUse Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use\u003c\/li\u003e\n\u003cli\u003eApply the magic language of \"membership\" to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels\u003c\/li\u003e\n\u003c\/ul\u003e\u003cul\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eWho Are These People That Have All The Money?\u003cbr\u003eAND WHERE ARE THEY SPENDING IT?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eYou demand to know! And this book has the answers. Applying his candid advice and direct-response expertise to the affluent communities you're dying to earn money from, millionaire maker Dan S. Kennedy presents \u003ci\u003e\u003cb\u003eNo B.S. Marketing to the Affluent.\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003ePacked with real-world stories from businesses who've come before you and made it--plus tried-and-true tactics from experts like Cindy Cyr and Craig Simpson--Kennedy shows you how to attract the customers and clients for whom price is not a determining factor. You'll learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCreate \u003cb\u003emarketing magic\u003c\/b\u003e inspired by strategies from Ritz-Carlton, Disney, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, and DeBeers, to name a few\u003c\/li\u003e\n\u003cli\u003eHarness \u003cb\u003eE-Factors\u003c\/b\u003e--the surprising emotional \"buy\" triggers that today's affluent find irresistible\u003c\/li\u003e\n\u003cli\u003eCraft \u003cb\u003emillion-dollar marketing systems\u003c\/b\u003e with step-by-step instructions and actionable techniques\u003c\/li\u003e\n\u003cli\u003eLeverage the power of \u003cb\u003emembership programs\u003c\/b\u003e that apply to any business...from pizza shops and medical practices to retail stores and pet hotels\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe time is now to sell to those who will always be spending!\u003c\/p\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cp\u003e\u003cb\u003eDan S. Kennedy\u003c\/b\u003e is a strategic advisor, consultant, business coach, and editor of six business newsletters. He directly influences more than one million business owners annually and has a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eDan S. Kennedy\u003c\/b\u003e is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses; a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO's of companies as large as $1.5-Billion; one of the highest paid direct-response copywriters in the world; a popular professional speaker and seminar leader; and a prolific author. He resides in Phoenix, AZ.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 358\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 8.8 x 5.9 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 18, 2019\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":52908637683936,"sku":"9781599186412","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/5909\/4496\/files\/je2EoQLAvK9781599186412.webp?v=1781628414","url":"https:\/\/improvedinc.myshopify.com\/products\/no-b-s-marketing-to-the-affluent-no-holds-barred-take-no-prisoners-guide-to-getting-really-rich-paperback","provider":"Improved Improper Input Inc.","version":"1.0","type":"link"}