Pricing for Associations - Paperback

by Michael E. Tatonetti (Author)

In the world of associations, pricing isn't about greed-it's about financial sustainability, ensuring our ability to fulfill our missions even in challenging times. As nonprofit organizations, we often grapple with concerns about how discussing pricing may be perceived by our members. However, it's crucial to understand that pricing and value are closely intertwined with our ability to serve our members effectively and innovate to meet their evolving needs.

The problem most associations have isn't if they are setting prices - we all do.

The problem is how we are setting them. Is there a strategy? Are we copying other associations? Throwing spaghetti at the wall?

The goal of this book is to teach our proprietary framework that we use with all of our clients to empower you to use it.

Will it be the magic key to all of your answers? No - things evolve and change. But it will solve many of your answers, and give confidence in how to set your value and pricing strategy.