Pricing--The New CEO Imperative: A Book from the Pricing Profession to the C-Suite - Paperback

Pricing--The New CEO Imperative: A Book from the Pricing Profession to the C-Suite - Paperback

$37.78
$37.78
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Pricing--The New CEO Imperative: A Book from the Pricing Profession to the C-Suite - Paperback
  • Pricing--The New CEO Imperative: A Book from the Pricing Profession to the C-Suite - Paperback
Pricing--The New CEO Imperative: A Book from the Pricing Profession to the C-Suite - Paperback

Pricing--The New CEO Imperative: A Book from the Pricing Profession to the C-Suite - Paperback

$37.78
$37.78

by Stephan M. Liozu (Author)

Pricing--The New CEO Imperative, the 11th volume by Stephan M. Liozu on the topic of pricing and customer value management, is a message from the pricing profession to the C-suite. It aims to promote pricing and encourage CEOs and C-suite executives to pay greater attention to pricing and to increase their investments in their pricing initiatives. In the context of digital transformations and a post-COVID-19 new normal, pricing is a strategic capability that no CEO should ignore-and a driver of competitive advantage and a strong profit lever.

Pricing has 21 chapters organized in five sections: Pricing Lessons and Myths, Pricing Impact and Pricing Power, Pricing Testimonials, Pricing Maturity and Capabilities, and Pricing as a Force of Transformation.

This book was made possible through the financial contribution of ten companies:

  • Boston Consulting Group
  • Deloitte Consulting LLP
  • INSIGHT2PROFIT
  • Manchon & Company
  • Miller Advisors
  • Pricefx
  • Pros Holdings
  • Simon Kucher & Partners
  • Vendavo
  • Zilliant
This collection is also endorsed by the Professional Pricing Society (PPS) and the Coalition for the Advancement of Pricing (CAP). Be bold: join the pricing revolution!
Number of Pages: 488
Dimensions: 0.98 x 9 x 6 IN
Publication Date: June 10, 2021

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