Purple Goldfish Workbook: 10 Ways to Attract Raving Customers - Paperback

Purple Goldfish Workbook: 10 Ways to Attract Raving Customers - Paperback

$60.40
$60.40
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Purple Goldfish Workbook: 10 Ways to Attract Raving Customers - Paperback
  • Purple Goldfish Workbook: 10 Ways to Attract Raving Customers - Paperback
Purple Goldfish Workbook: 10 Ways to Attract Raving Customers - Paperback

Purple Goldfish Workbook: 10 Ways to Attract Raving Customers - Paperback

$60.40
$60.40

by Evan Carroll (Author), Stan Phelps (Author)

Are you looking to stand out from your competition?

Uhh, is that even a question? Of course, you are! Unfortunately, nearly every other business is, too... So, how can you stand out in a sea of sameness?

This Purple Goldfish Workbook is designed as a companion to the book Purple Goldfish 2.0. The workbook aims to provide a step by step process for customer experience design. It is a roadmap for implementing Purple Goldfish Strategy in your organization. The benefit is differentiation, loyalty, and word of mouth.

The workbook is broken up into three main parts:

Part 1 - (The Why) Introduction - the case for focusing on customer experience.

Part 2 - (The What) Key Concepts - the 10 types of Purple Goldfish in the categories of value and maintenance.

Part 3 - (The How) The four-step I.D.E.A. process for creating a Purple Goldfish.

Number of Pages: 74
Dimensions: 0.15 x 11.02 x 8.5 IN
Publication Date: November 19, 2019

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