Recognise Me - Hardcover
by Ken Cato (Author), Tony Speath (Foreword by)
Brand recognition is the goal of any enterprising organisation. Where competing products or services are similar, identification is paramount. A brand's identity makes an enterprise's strategy visible. Brand design is the ultimate factor that drives an enterprise towards recognition.
Ken Cato in Recognise Me draws on wisdom gained by the interactions of Cato Brand Partners across more than 50 years, with clients from over 100 countries and in almost every imaginable area of business.
By focusing intently on many examples of brand design and use, Cato shows how great brands are made by those who know and respond to them. His insights are interspersed throughout with those of leading personalities in business, the arts and community, emphasizing the exceptional significance today of effective brand identity.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.