Rethinking Communication in Social Business: How Re-Modeling Communication Keeps Companies Social and Entrepreneurial - Paperback

Rethinking Communication in Social Business: How Re-Modeling Communication Keeps Companies Social and Entrepreneurial - Paperback

$94.65
$94.65
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Rethinking Communication in Social Business: How Re-Modeling Communication Keeps Companies Social and Entrepreneurial - Paperback
  • Rethinking Communication in Social Business: How Re-Modeling Communication Keeps Companies Social and Entrepreneurial - Paperback
Rethinking Communication in Social Business: How Re-Modeling Communication Keeps Companies Social and Entrepreneurial - Paperback

Rethinking Communication in Social Business: How Re-Modeling Communication Keeps Companies Social and Entrepreneurial - Paperback

$94.65
$94.65

by Craig E. Mattson (Author)

This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.

Author Biography

Craig E. Mattson is professor of communication and media production at Trinity Christian College.

Number of Pages: 210
Dimensions: 0.48 x 9 x 6 IN
Illustrated: Yes
Publication Date: April 19, 2021

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