Return Of The Lobster: A Journey To The Heart Of Marketing Your Business - Paperback

by Bill Bishop (Author)

It's been 15 years since Marketing Mike disappeared following the publication of Bill Bishop's book How To Sell A Lobster, which was published in 25 countries in 12 languages. Now Marketing Mike returns to save the world from Vince Vapor, the richest man in the world, and the creator of SOLNET, the virtual reality platform that replaced the old Internet. Along with his trusty side-kick Pepo, the big idea dog, Marketing Mike leads a team of young creative people into depths of the marketing world, where good and evil battle for the hearts and minds of consumers. Join Marketing Mike and his team on this fun, educational, and uplifting adventure.

Author Biography

Bill Bishop is the founder and CEO of The BIG Idea Company, an innovation and communications company based in Toronto. During the past 30 years, 5,000-plus companies have participated in The BIG Idea Adventure(TM), a step-by-step coaching program that helps companies develop, package, and communicate BIG Ideas. These BIG Ideas include one-of-a-kind products and services, disruptive business models, new packaging concepts, and unconventional marketing promotions. Bill is also the author of eight books including How To Sell A Lobster, The Problem With Penguins, Beyond Basketballs, and Global Marketing For The Digital Age. He was also the author of Strategic Marketing For The Digital Age, the first book published about Internet marketing. He previous book was The New Economy Thinker: The Complete Guide For Success In The New Economy.