Running: How To Design And Execute A Winning Political Campaign - Paperback

by Peter J. Fusco (Author)

This is the 4th edition of Peter Fusco's acclaimed guide on how to design and execute a winning political campaign. Completely revamped to cover the most modern technologies, this new edition contains additions to two chapters dealing with the effective use of the Internet in a contemporary political campaign. Using his years of teaching as a foundation, Peter Fusco goes at the art of political campaigning in a no-nonsense, non-partisan, hard-nosed, businesslike way. There is no other book on the market today that so completely treats the subject. With RUNNING, you will be able to answer the following questions: Should I run for office? How much money will I need? How do I raise the money? How do I use the Internet to raise money and run an effective cyber-campaign? How do I write that big speech? What talking points will be most effective, and how do I develop them? What media should I buy, and when should I buy it? When is it smart to go negative? How do I determine who is persuadable? How do I get my message to them? Should I spend any money on newspaper ads? How do I calculate the performance of a voting district? What do I wear to the big Bar-B-Q? Everything you need to know and understand, and so much more is in RUNNING. For pros as well as novices, Running: How To Design And Execute A Winning Political Campaign is the complete guide, the only book you will ever need to mount an effective political campaign.

Author Biography

Author, teacher, talk show host, political pundit and participant, Peter J. Fusco has been steeped in politics for over 30 years. Having done his post-graduate work at Albany State University's prestigious Rockefeller School of Government, Peter Fusco is both a student and practitioner of the political arts.