School Marketing Manual for the Digital Age (3rd ed) - Paperback

by Bryan Foster (Author)

This school marketing manual contains a proven approach for the school marketing beginner. Yet it also contains an array of strategies for various levels of school marketing needs. There are an outstanding number of successful strategies, samples and examples written in an easy to read, summarized point format covering all major school marketing topics. The format accentuates the positive methods needed in a highly digitalized world. Successful contemporary and traditional school marketing methods applicable for the digital age are explored in detail. This manual highlights a school marketing plan and numerous strategies needed at the school-face. The author was able to see first-hand what was needed and to respond to these needs with numerous innovative and successful digital and other contemporary strategies. A major digital section for marketing schools in the electronic age is explored through over 100 pages and 80+ screenshots of actual internet webpages. This text will both inform and challenge the school marketing personnel to market their schools in the most successful and considered ways. This will be achieved through a school marketing plan which is based on numerous successful digital, contemporary and traditional strategies, examples and samples.

Author Biography

Bryan Foster MEd has been successfully marketing schools, churches and his own publishing company for over twenty years. This experience led to a very hands-on approach to marketing and the desire to impart his knowledge through a unique, summarized point format. Each method detailed has been successfully used in the field. The author has been a school principal in two schools and held other senior leadership positions in schools and the Church. He is now an author and the director of his own publishing company, Great Developments Publishers. The author also retains his teaching position within a Catholic secondary school.