Scientific Advertising - Paperback

Name: Scientific Advertising - Paperback
Brand: Books by splitShops
SKU: 9781603866361
Price: 11.24 USD
Availability: InStock

$11.24

by Claude Hopkins (Author)

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

Number of Pages: 88

Dimensions: 0.21 x 9 x 6 IN

Illustrated: Yes

Publication Date: February 12, 2014

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