Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding - Paperback

Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding - Paperback

$98.68
$98.68
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Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding - Paperback
  • Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding - Paperback
Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding - Paperback

Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding - Paperback

$98.68
$98.68

by Brandi Watkins (Author)

This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans.

Author Biography

Brandi Watkins is assistant professor of public relations at Virginia Tech.

Number of Pages: 150
Dimensions: 0.32 x 9 x 6 IN
Illustrated: Yes
Publication Date: June 30, 2020

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