Strategic Corporate Communication - Paperback
by Richard Stanton (Author)
This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tools needed to understand what make a successful communication strategy. It offers s a new way of understanding the way successful communication strategies are constructed and delivered. Using a unique 'reverse engineering' approach, it takes apart the components of corporate communication, examines the mechanics, then rebuilds the strategy for use by communication students and practitioners across a wide range of corporate entities including not-for-profit organisations.
This textbook will be recommended reading for advanced undergraduate and postgraduate students studying PR, corporate or strategic communications, either within a business school or media studies department. The book will also appeal to students studying related topics including international relations and media studies, especially those wishing to work in a communications role for a corporate or not-for-profit organisation after university.Dr Richard Stanton has taught corporate strategic communication at the University of Sydney and Temple University, Philadelphia. He has been a visiting professor in the Department of Communication, University of North Carolina - Charlotte and is currently visiting professor in the Department of Social and Political Sciences, The University of Milan.
Dr Richard Stanton has taught corporate strategic communication at the University of Sydney and Temple University, Philadelphia. He has been a visiting professor in the Department of Communication, University of North Carolina - Charlotte and is currently visiting professor in the Department of Social and Political Sciences, The University of Milan.
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