Strategic Influence: Public Diplomacy, Counterpropaganda, and Political Warfare - Paperback
by J. Michael Waller (Author)
In this vital book, thirteen experts in public diplomacy, counterpropaganda and political warfare lay out the components of what the U.S. and its allies need to win the war of ideas around the world. Strategic influence is much more than strategic communication. Communicating with others has somehow become a goal in itself, when the real issue is influence - to modify the perceptions, attitudes, and most of all, the behavior of people, movements and governments around the world. This book is designed for the diplomat, intelligence officer, warfighter and policymaker.
J. Michael Waller was the Walter and Leonore Annenberg Professor of International Communication at the Institute of World Politics. He is a founding editorial board member of NATO's Defence Strategic Communications journal. His blog is www.politicalwarfare.org.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.