Strategic Media Relations in the Age of Information: An Evidence-Based Approach - Paperback

Strategic Media Relations in the Age of Information: An Evidence-Based Approach - Paperback

$175.37
$175.37
Skip to product information
Strategic Media Relations in the Age of Information: An Evidence-Based Approach - Paperback
  • Strategic Media Relations in the Age of Information: An Evidence-Based Approach - Paperback
Strategic Media Relations in the Age of Information: An Evidence-Based Approach - Paperback

Strategic Media Relations in the Age of Information: An Evidence-Based Approach - Paperback

$175.37
$175.37

by Dustin W. Supa (Author), Lynn M. Zoch (Author)

Grounded in history, theory, and empirical research studies, Strategic Media Relations in the Age of Information: An Evidence-Based Approach presents a clear and accessible overview of the modern practice of media relations. It focuses primarily on the development and strategic execution of media relations programs across a wide variety of organizations.

Author Biography


Dustin W. Supa is Senior Associate Dean and Associate Professor of Public Relations at Boston University. His research focuses on media relations, the use of visual persuasive devices, the history of public relations, and the application of modern critical social theory to public relations.

Lynn M. Zoch is Professor Emerita and was the founding Director of the School of Communication at Radford University. Her research involves the intersection of research and theory with the practice of public relations, and focuses on media relations, nonprofit public relations, and organizational legitimacy.
Number of Pages: 304
Dimensions: 0.5 x 9.2 x 6.1 IN
Publication Date: January 20, 2020

Intentional design

We make things that work better and last longer. Our products solve real problems with clean design.

Quality first

We obsess over the details and strive to deliver the best products at the best prices, every time.

Customer care

We're always on your side: keeping our loyal customers happy is our top priority and number one goal.

Feature 1

Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.

Feature 2

Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.

At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item enhances your everyday life and sparks joy.